Consumer behavior data company ViewersLogic has launched its Single-Source Panel app on iOS. So far exclusive to Android, the app rewards panelists with up to £11 per month in Amazon vouchers and £1,000 in prize draws. In return, panelists passively share anonymized data about their media consumption (TV and online), online and offline purchases, and location.
The Single-Source data, passively collected by the UK representative panel, forms the basis for ViewersLogic’s cross-media measurement, optimization and attribution platform. The SSD panel data is used by ITV, Channel 4, Mediacom, Ebiquity, McDonalds, Mars and many more.
With Android and iOS maintaining roughly equal market share in the UK, ViewersLogic is using its new iOS app to increase the sample size.
“Launching on iPhone is extremely complex and an exciting milestone. We can already see how this wave of new panelists enhances our media planning suite,” said Oren Poleg, co-founder and Chief Technology Officer at ViewersLogic. “The new iOS app will make our sample even more representative of the UK population, increasing the accuracy and applicability of our insights.”