The Millennial and Gen Z oriented company will further tap into its target audience thanks to the mobile launch of casino.exenow accessible at Rivalry Mobile iOS app inside Ontario.
Casino.exe is Rivalry’s proprietary casino platform designed to appeal to younger players by evoking a sense of nostalgia and offering products that young people care about. The platform is now included in Rivalry’s recently launched app and will offer a variety of gaming products in addition to Rivalry’s usual online sports and e-sports betting offerings.
Since launching in Ontario in May 2023, the Rivalry mobile app has bolstered parent company total wagering by 15% month-over-month. In addition, the app helped the company drive many new players to its platform.
The addition of Casino.exe also allows Rivalry to appeal to fans of iGaming by engaging them in a variety of products. To celebrate the launch, the company has added eight new games to the Casino.exe family, including new game show style games, table games and instant products.
Rivalry will continue to add more games and features to the Casino.exe platform as it seeks to “add depth and exclusivity” to its product portfolio.
Salz hopes the improved app will generate more interest from players
Co-founder and CEO of Rivalry, Steven Salz, commented on the matter. He said the launch of Casino.exe has been an important development for his team, allowing Rivalry to diversify its revenue mix while increasing its overall reach.
Salz attributed the growth of Rivalry’s products to the company’s emphasis on technology and design innovation. Thanks to this, Rivalry is able to “drive organic interest and activity in casinos with limited marketing spend.”
Talking about the current development, the CEO said that this will improve the accessibility of the Casino.exe platform, allowing the company to reach more people. According to him, Casino.exe is an example of how online gaming and betting can be improved to appeal to certain demographics.
Casino.exe has put a stake in the future of online casinos and how the industry can push the traditional online gambling experience into something much more fun and appealing to a demographic that demands it.
Steven Salz, Co-Founder and CEO of Rivalry
Salz concluded that his team is excited about the opportunity to reach more customers in Ontario. He promised that his team would continue to expand its casino product suite.