You may have heard of a CRM, but have you also heard of a PRM: a personal relationship manager? That’s the concept behind a recently launched iOS app called Moments, which aims to help people keep track of the relationships that matter most to them, both personally and professionally, by offering advice, reminders, and tasks, among other things. It also includes an AI composer that can help you write personalized messages and emails tailored to your contacts.
The idea of a personal relationship manager is not new. Other apps offer similar tools, such as Clay, who added his own AI helper this year. Another app, Catchup, launched last month to help people remember to check in with their friends and loved ones. The problem is becoming more and more common in the age of social media, where scrolling through posts and stories makes us feel like we’re still in touch with people, when in reality we haven’t reached out directly.
Moments was inspired by a similar frustration. Developer Robert Keus had previously launched an app, Scheduled, that allowed iOS users to prepare iMessage texts they wanted to send at a later date — something he came up with after forgetting to say “happy birthday” to a friend. Moments builds on that desire to stay in touch, but offers many more tools.
To use the app, first add the names of the people you want to keep in touch with. These can be organized into groups such as family, work, friends and more, and by importance level. Moments then reminds you to contact them by creating a social to-do list. You can choose how often you want to receive these reminders, which come in as push notifications.
To take action, tap the reminder and you’ll be taken to a screen where you can compose a message using your favorite chat apps, place a call, or snooze or dismiss the reminder if you prefer. If you’re struggling to know what to say, the app’s included AI helper lets you craft personalized messages and emails, designed to match the interests of all your contacts.
Moments also allows you to add notes for each contact or set up special events, similar to a professional CRM system, and it can even sync contacts from Hubspot CRM.
However, the app strives to be more than a utility.
Moments includes a variety of tools designed to help users improve their social skills through something called “Learning Tasks.” These are pointers and suggestions designed to help you improve your overall networking skills.
“For example, it can suggest that you are giving someone a compliment or asking for advice. And these tasks are linked to courses that explain why these small actions can have a big impact on your relationships,” explains Keus.
The app also sends a weekly digest detailing your social tasks for the next few days.
Moments is a freemium product as it is free for up to 20 contacts, including access to the learning courses. For more than 20 contacts, the app offers a subscription of $3.99 per month. Costs drop for those who pre-subscribe for 6 or 12 months.
The app is self-funded and built by a team from Choice’s agency, Brthrs Agency, and a third-party developer. He notes that all the developers who worked on building the app were women.
At launch, Moments is only available for iOS, but Keus says an Android release is planned for the first quarter of 2023.