Wed. Oct 4th, 2023
jumpthe programmatic mobile marketing company that powers mobile app advertiser Consumer Acquisition and Re-Engagement has released iOS SKAdNetwork 4.0 (StoreKit Ad Network) guide to help app marketers in APAC grow their business. apple device.
SKAdNetwork is Apple’s API-based, privacy-centric framework that provides advertising measurement and insights to advertisers without user-level data. Version 4.0 will be released in October 2022 for iOS 16.1 and above, giving stakeholders greater control over the granularity of their insights and measuring customer re-engagement for up to 35 days (referred to as postbacks). , with four expanded functions that lock and finalize the conversion value. -Tier privacy thresholds allow marketers to optimize campaigns and more.
Jampp’s latest guide aims to provide advertisers across the APAC market with insights and strategies to get the most out of SKAdNetwork 4.0, and drive the growth of privacy-centric apps for Apple iOS apps.
According to industry averages, only 36% of users in India allow advertisers to track the IDFA (Identifier for Advertising), a random device identifier assigned to a user’s iOS device by Apple. Given the findings, Jampp feels that marketers who choose not to test SKAdNetwork may not reach his 60% or more of iOS users. The company, which is a wholly owned subsidiary of Affle, says those who invested in the SKAN campaign are already seeing good results, fully covering iOS users and achieving improved campaign performance.
Over the last few years, Apple devices have expanded their presence in APAC, and this year India joined China and Japan as one of Apple’s top five countries. iphone Open the market and present app marketers with a broad demographic of users. However, after Apple’s privacy-focused introduction, advertising effectively on iOS has become a challenge for app marketers. App Tracking Transparency (ATT) framework will be introduced in 2021. Limited tracking of user data in mobile marketing makes it difficult to serve personalized ads and accurately measure his ROI of campaigns.
Apple has since released SKAdNetwork, a solution for users to opt out of being tracked by advertisers. Jampp’s latest guide helps advertisers navigate version 4.0 to get the most out of his iOS campaigns.

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By Admin