iOS App Development Trends | Built-in

The iOS ecosystem, which includes devices like iPhones, iPads and the Apple Watch, has more than that 2 billion active Apple devices worldwide from 2023.
10 Driving Forces in iOS App Development
- Rapid language developments
- Artificial intelligence integration
- Augmented reality experiences
- Data Privacy
- Progressive Web Apps (PWAs)
- Cross-platform development
- App Store optimization
- Voice User Interface (VUI)
- 5G connectivity
- Sustainability
This huge user base presents incredible opportunities for app developers. Apple’s App Store, with more than 1.8 million apps, is a testament to the platform’s vibrancy. The global mobile app market, valued at $228.98 billion in 2023 is expected to reach $510.39 billion by 2027. That’s a compound annual growth rate of 18.4 percent.
Staying on top of iOS app development trends is a fundamental step toward creating applications that resonate with users. Here are 10 trends to consider when developing your next iOS app.
Rapid language developments
Introduced by Apple in 2014, Fast has transformed the world of iOS app development. It combines the best elements of several programming languages; that, together with its expressive syntax and strong focus on security, makes it a powerful tool for developers. As of 2023, Swift ranks 15th in the TIOBE indexwhich measures the popularity of programming languages.
Swift continues to evolve, with Swift 6 being a major milestone. It offers advanced features that improve app development. In terms of performance, Swift has shown impressive results. According to benchmarks, Swift is now 2.6 times faster than Objective-C, its predecessor.
Artificial intelligence integration
Artificial intelligence has increased rapidly in the iPhone app development landscape, which plays an increasingly important role in improving user experiences. AI-driven functions are no longer limited to specialized applications; they have become an integral part of a wide range of iOS apps. For example, virtual assistants like Siri use AI for natural language processing and user interaction.
iOS developers have access to a rich ecosystem of machine learning libraries and frameworks. Core ML, Apple’s machine learning framework, is a good example. It allows developers to integrate machine learning models directly into their apps and provide features such as image recognition, text analysis and more. The global machine learning market is expected to develop $419.94 billion by 2030indicating the growing demand for machine learning solutions.
Real-time AI processing is also a game changer in iOS app development. With the introduction of the A12 Bionic chip and its successors, iPhones and iPads, are equipped with dedicated hardware for machine learning tasks.
Augmented Reality experiences
Apple’s ARKit is enabled augmented reality to make significant progress in iOS app development. The ARKit, a framework introduced in 2017, allows developers to seamlessly combine digital elements with the real world through iOS apps. As of 2021, there were over 8,700 ARKit-compatible apps in the App Store.
AR is making its mark on mainstream gaming and retail iOS apps. In the gaming world, titles like Pokémon GO have demonstrated the immense potential of AR, and the trend continues to grow. Retailers are adopting AR to improve the shopping experience. Statistics show that 60 percent of consumers They are more likely to make a purchase if they can use AR to visualize a product.
Privacy and data security
Privacy concerns have reached a record high in the digital age. With data breaches, identity theft and privacy scandals making headlines, users are becoming increasingly cautious about how their data is handled. Four-fifths of adults (79 percent) are concerned about how their data is used by companies, research shows. Pew Research Center Survey.
Apple has taken substantial steps to address these concerns with the release of iOS 15. The operating system introduced a slew of privacy features, such as App Privacy Report, which gives users insight into how apps collect and use their data. App Tracking Transparency (ATT) allows users to decide whether apps can track their activities on other apps and websites.
Progressive web apps
Progressive web apps represent a hybrid solution in the iOS app development landscape. They bridge the gap between web and native apps, offering a versatile and cost-effective approach to reaching users. PWAs are essentially web applications that, when opened through a browser, provide an experience similar to native apps.
PWAs excel at improving user experience, an essential aspect of iOS app development. These applications load quickly and offer seamless interactions, similar to native apps. Their responsive design adapts to different screen sizes and orientations, ensuring consistent performance across iOS devices.
Cross-platform development
Cross-platform development has witnessed a substantial rise in iOS app development, with tools like Xamarin, Flutter, React Native and others gaining prominence. As of 2022, cross-platform development tools were adopted by more than 42 percent from mobile developers.
Cross-platform development has a significant advantage in terms of reducing development time and costs. With a single codebase that can be shared across multiple platforms, developers can significantly accelerate the app development cycle. This is especially critical in the competitive iOS app market, where faster time to market can make a substantial difference.
App Store Optimization
The App Store is a vibrant marketplace with millions of apps competing for users’ attention. This very competitive landscape makes it critical for iOS app developers to understand the importance of ASO. ASO is similar to SEO for mobile apps: it involves optimizing various elements to improve an app’s visibility and discoverability in the App Store.
Achieving higher App Store visibility is a multi-faceted effort. It involves a combination of tactics such as keyword optimization, localization, and A/B testing of images and descriptions. Developers should also consider factors like the app icon, screenshots, and video previews, as these elements have a major impact on user engagement and conversion rates.
Voice user interface
Voice user interface has gained significant momentum in iOS app development. With the rise of smart speakers and voice-activated assistants like Siri, voice recognition technology is transforming the way users interact with their devices. VUI allows users to perform tasks, ask questions, and control apps using natural language.
Designing for VUI involves creating intuitive and easy-to-use voice experiences. Developers should focus on natural language processing, speech recognition, and context-aware interactions. Building a seamless VUI experience requires a deep understanding of user behavior and the ability to provide accurate and contextually relevant answers.
5G and improved connectivity
The rollout of 5G networks has ushered in a new era of connectivity. 5G technology offers significantly faster data speeds, lower latency and greater network capacity. These qualities are necessary for apps that require high bandwidth, low latency and real-time interactions, such as augmented reality, high-definition video streaming and cloud-based gaming. About 151 million 5G connections have been based in the United States.
Developers need to optimize their apps to take advantage of the potential of 5G networks. This includes using techniques such as edge computing to reduce latency, adapt content for higher resolutions and larger data transfers, and improve the user experience through uninterrupted connectivity. 5G opens up new possibilities in app development, enabling richer, more immersive and data-intensive applications that can redefine user expectations.
Sustainability and green app development
Sustainability and environmental awareness have become increasingly important in iOS app development. Users are more environmentally conscious and there is a growing demand for apps that take their impact on the environment into account. Sustainable app development includes reducing energy consumption, minimizing carbon footprint, and adopting green hosting practices.
Developers are integrating eco-friendly features into their apps. This includes optimizing energy consumption, reducing data use and promoting environmentally responsible behavior among users. Green apps encourage practices such as carpooling, energy saving and recycling. Sustainable app development aligns with corporate social responsibility and is gaining traction in the iOS app development landscape.
In conclusion, the ever-evolving iOS ecosystem requires developers to stay flexible and informed. By staying ahead of these trends, applying best practices, and continuously refine app experiences will ensure developers create innovative, user-centric and sustainable apps that thrive in a dynamic and competitive landscape.