San Francisco, August 29: Elon Musk’s renaming of Twitter to X caused weekly active users to drop by 4 percent in subsequent weeks following the exercise. The X app dropped four places in the General category to No. 36 earlier this month, while installs dropped 8 percent, according to data from app intelligence firm Sensor Tower. That included drops for both iOS and Android, down 22 percent and 18 percent, respectively. Average user time and sessions on X dropped 5 percent after the rebrand. X Down: Twitter.com won’t work on desktop, throwing “Nothing to see here” message, users say, as an outage reportedly hits the Elon Musk-Run platform.
“Twitter rebranded to X earlier this week and saw mixed reactions from its users, with some notably expressing dissatisfaction with the abandonment of the classic blue bird logo,” the report said. However, installs for the Twitter Lite app, designed for emerging markets, have increased after the name change, TechCrunch reports, citing the data. The number of Twitter Lite downloads has increased, 50 percent more than in the previous time frame. Apple’s iPhone 15 Ultra new details leaked again; Check out the latest rumored features, design changes, price, and more.
From August 6 through August 20, sales also increased substantially by 25 percent, mainly driven by iOS sales (up 24 percent). X’s rebrand also affected other apps, such as rivals Bluesky, Instagram Threads, and Mastodon. In the first week (July 23 – August 5) of the rebrand, Meta’s Threads downloads dropped by 70 percent, placing the app in 16th place overall. But according to Sensor Tower data, Bluesky and Mastodon saw downloads increase by 180 percent and 15 percent, respectively.