Apple is discontinuing its long-running iTunes Movie Trailers app, as it will host movie trailers exclusively on the company’s flagship TV app. Mac Rumors can report.

movie trailers app banner
Hints about Apple’s plan first emerged on August 9 Mac Rumors discovered an unlinked banner on the iTunes Movie Trailers website that read “Apple TV app is the new home of iTunes Movie Trailers.” The same banner has since appeared in both Apple’s iOS and tvOS apps of the same name.

Last night, some Apple TV users in the United States reported seeing a new section in the TV app titled “Watch the latest trailers,” featuring a main selection card with the original iTunes Movie Trailers logo, but titled “Movie Trailers.” and TV trailers’. “

The new section in the TV app is not yet visible to users in the UK, and may be elsewhere, and when iPhone and iPad users in the UK tap the banner in the original iTunes Movie Trailers app, they bounced back to the app, suggesting Apple hasn’t completed the merger rollout yet.


Anyway, it looks like there’s something on the wall for the iTunes Movie Trailers app, which hasn’t been updated in five years. The free app launched in the US on iOS in October 2011 and gives iPhone and iPad users easy access to Apple’s library of movie trailers. Closing the app is likely part of Apple’s strategy to phase out the iTunes branding and bring all of its video content under the same umbrella.

It’s not entirely clear what this means for Apple’s iTunes Movie Trailers website, which still has some archaic interface elements that don’t tie in at all with Apple’s modern web design.

iTunes movie trailers website
Hosted on since the late 1990s, the site was originally called “Quicktime Movie Trailers,” to showcase Apple’s QuickTime software and the ability to host downloadable movie trailers online in high resolution — higher than many Hollywood movie studios would could achieve – in the days before YouTube.

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